Convergence

What is convergence? 'The flow of content across media platforms' Henry Jenkins talks about convergence a lot and it's important relationship between media platforms and consumers.

Convergence helps us, the consumers to experience all different types of media into one single platforms. It allows us to connect to other people all around the world through the internet, social media, email and platforms such as FaceTime or Skype. These are always readily available to people who are able to access almost anything that they could on an computer, tablet, kindle. No matter where the consumer is the information is always available for them almost instantaneously, with a few simple clicks.

These devices, such as mobile phones have become the lives of many people today. Consumers no longer can live without their phones, so many people rely on this single device to provide them with all information. Many plan there day with this device, through alarms and appointments as well having email wherever they are so that they can work from whether they want. In this sense convergence has become empowering because consumers can control content and are able to decide what media platforms they want to indulge in.

Convergence though has effected many different older media platforms such as newspapers, and with technology developing older forms of media are not necessarily dying they just have to adapt there ways to allow consumers to participate to media. Convergence is a good tool to allows consumers to use media efficiently.